Most organizations are functioning with limited resources. How do you promote your organization, event, advocacy campaign or programs when you don’t have the resources for any kind of an advertising campaign? Is it enough to make a Facebook event and invite all your friends? During this 3 hour long workshop, we will explore the basic marketing tips and tools that have worked in the past, as well as the way that social media can help us develop our audiences. Bring any samples of marketing materials that you want to share with the group, as well as any specific questions that you might have that pertain to your own organization or activities.
Facilitator: Marian Donnelly
Marian Donnelly has been working in the cultural sector since 1975, when she was hired at 17 by Star Kommand Productions. From her early days as a concert promoter and artist manager, she gained considerable experience in marketing events and artists. After living and working in Winnipeg, Toronto and Vancouver as a self-employed artist manager, she returned to Regina in 1996 to take the helm at SaskMusic, the non-profit provincial recording industry association. She has also served as the General Manager at Globe Theatre, the CEO and founder of the Creative City Centre, and as the provincial coordinator for Culture Days. She has worked as an arts consultant through her own company, Inner Circle Management, developing strategic plans for arts and non-profit organizations across Canada, including the Atlantic Presenters Association, the Canadian Gospel Music Association, the Saskatchewan Filmpool Cooperative and Sakewewak First Nations Artist Collective. She also developed a Municipal Cultural Plan for the City of Yorkton and was an associate consultant in the development of a cultural plan for the City of Saskatoon. More recently, she helped produce the RCMP Charity Ball Gala in support of Creative Kids in May 2014, and was a senior advisor to the Cultural Department of the North American Indigenous Games 2014, helping to oversee the opening and closing ceremonies, the Cultural Village and the International Indigenous Artists Program.