Wednesday, April 13
8:30 AM – 12:00 PM
College Building, Room 106, 2155 College Avenue, Regina
A communications plan is the map that directs all of the communications work of an organization over a period of time, either short term, long term or both. Communications plans can be developed for organizations as a whole, or for individual projects or events. Communications plans are essential for effectively communicating an organization’s news, events, programs and services effectively to diverse target audiences and stakeholders.
In this workshop, we will cover the essential components of crafting a successful communications plan for your organization or project including:
- Research and analysis
- Defining goals and objectives
- Defining target audiences
- Defining key messages
- Creating an implementation plan
- Creating a budget
- Evaluation and monitoring
Communications planning is not a mystery, it is a straightforward, step-by-step process that will help you clearly and logically summarize what you want to say to your intended audience and map out how you will deliver that message.
Michelle Brownridge has worked in communications for Sask Culture and OSAC. She owns and operates EMBEE Inc., specializing in graphic design, photography, communications, social media management.