Wednesday, November 16
8:30 AM – 12:00 PM
First Nations University of Canada, FNUC 3304
Social media is constantly evolving. This workshop will demonstrate ways in which social media can be used as a tool for marketing, building connections, and engaging with the public. This half-day session is for people who want to use social media to reach a larger audience. It’s designed for people who are ready to start using social media but aren’t sure where to begin, and for those who have established a social media presence but aren’t sure how to most effectively use various social media channels. The session includes an overview of the most powerful and popular social media tools, including Facebook, Twitter, Instagram and Pinterest.
Other topics covered include:
- Basic graphic design for social media, and introduction to free online design tools
- The basics of paid Facebook & Instagram advertising
- Scheduling social media posts using built in tools as well as third party tools
- The basics of reporting, analytics and measuring success on social media
Michelle Brownridge has worked in communications for Sask Culture and OSAC. She owns and operates EMBEE Inc., specializing in graphic design, photography, communications, and social media management.