Tag Archives: Social Media

Creating a Communications Plan for Your Organization

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Wednesday, April 13
8:30 AM – 12:00 PM
College Building, Room 106, 2155 College Avenue, Regina

A communications plan is the map that directs all of the communications work of an organization over a period of time, either short term, long term or both. Communications plans can be developed for organizations as a whole, or for individual projects or events. Communications plans are essential for effectively communicating an organization’s news, events, programs and services effectively to diverse target audiences and stakeholders.

In this workshop, we will cover the essential components of crafting a successful communications plan for your organization or project including:

  • Research and analysis
  • Defining goals and objectives
  • Defining target audiences
  • Defining key messages
  • Creating an implementation plan
  • Creating a budget
  • Evaluation and monitoring

Communications planning is not a mystery, it is a straightforward, step-by-step process that will help you clearly and logically summarize what you want to say to your intended audience and map out how you will deliver that message.

Michelle Brownridge has worked in communications for Sask Culture and OSAC. She owns and operates EMBEE Inc., specializing in graphic design, photography, communications, social media management.

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Taking Great Photos – and using them effectively!

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Tuesday, March 24
8:30 AM – 12:00 PM
College Building, Room 106, 2155 College Avenue, Regina

Taking photos is important for effective communications, but for many organizations, the task of photography often falls through the cracks as people are either too busy or think that they lack the skill set to do so. In “How to take great photos and use them effectively” you will learn tips and tricks that will help to improve your photography skills, whether you use a high-end digital camera or a smartphone. You will also learn how to use photos to improve your web and social media communications and make more meaningful connections with target audiences. Bring a camera/photo taking device if you have one.

About the facilitator:

Eric Bell works in the non-profit sector as Communications Coordinator for the Museums Association of Saskatchewan. He has a degree in Journalism from the University of Regina and has previously worked as a reporter for CBC Saskatchewan and the Prince Albert Daily Herald, where he was both a reporter and photographer.

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New Skills for the New Year

Winter 2015 Toolkit Workshops

How can your organization get the most marketing bang for its (limited) buck? In January, Marian Donnelly will teach you how to target your marketing and show you inexpensive ways to get your message out. In February, Laura Soparlo will introduce you to strategic planning. Eric Bell will show you how to take good photos and use them effectively in social media and visual marketing at the March workshop. In the final workshop, in April, Go Giraffe Go will teach you about branding.

Registration will open in January!

All workshops run from 8:30 am -12:00 pm at the College Building, 2155 College Avenue. Registration rates are $25 regular and $15 student or low-income, and $5 parking passes are available. Join us for one, or all four!

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